Still, juggling multiple social media channels is tough. Skincare brands have plenty of options when it comes to advertising. Fast forward to the present day and organic creator content still crushes it on the platform. Google themselves noted that 86% of the top beauty videos on YouTube come from creators versus professional accounts a few years back.
Source: YouTube: For Videos and Reviews Showcasing Your Brand’s Best Sideįrom #sponsored reviews to makeup artist round-ups, YouTube remains one of the best skincare marketing channels for brands. Given that beauty hashtag usage grew by 186% on TikTok last year, the community is only getting bigger. From #DermDoctor to #FoundationHacks, there are countless skincare niches for brands to reach.
Skincare hacks, reviews and product shout-outs dominate the platform. Source: TikTok: For Creator Content and Playful Videos of Products in Actionĭon’t ignore the popularity of TikTok “skinfluencers!” Coupled with product tagging and social shopping features, skincare brands can drive sales directly from Instagram. When done right, your Instagram presence serves as a flawless digital shopping window.Ĭontent formats such as Stories and Reels provide creative avenues to show off your products and educate customers, too. Instagram’s aesthetic grid is perfect for polished product photos and videos. Let’s look at why these three networks deserve your undivided attention: Instagram: For Creator Content, Customer Education and Social ShoppingĪ whopping 85% of beauty professionals claim Instagram is their go-to social media platform. The priority platforms for beauty brands right now are Instagram, TikTok and YouTube. Thing is, skincare social media marketing is fair game on all of the major networks. Let’s start here! You need to prioritize the social platforms where your customers hang out. What Are the Best Platforms for Skincare Social Media?
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