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On the other hand, many other users seem to prefer either the full-featured management software or just plain Twitter. Overall, my studied users sent around 4.6% of tweets through Tweetdeck, demonstrating that it’s still a great way to experience Twitter. Part of this is through the use of miniature Web links and hashtag management. It also helps you “compress” the contents of your posts to fit the character limit. For instance, Tweetdeck allows you to schedule posts in advance.

However, far from being a “little brother” to Twitter, this app is intended to offer enhanced features not available to those who only use Twitter. Based on its history, you might call it a midway point between using just the Twitter apps or website and going with a full service third-party social media manager. Back in the day, it is safe to say that it was the leading client outside of before the emergence of HootSuite. Originally developed independently, Tweetdeck is now part of Twitter itself. I’m almost surprised that this tool isn’t more popular, with eight users studied. Maybe these influencers make less use of Twitter than other platforms or send Tweets less frequently. Interestingly, although Buffer has more users in my study, fewer Tweets are sent this way (only 7.8%). This makes sharing a branded message in more than one place super easy. With Buffer, users can also design a post for each chosen social media platform using the same materials. Have multiple Twitter accounts? You can manage all of them in one place, an option not available for the native Twitter client. Plan out all your tweets for a particular day, fill up your Buffer with your desired tweets, then Buffer schedules them for you.

Next on my list of popular Twitter clients is Buffer, used by 12 of the influencers I studied.īuffer is a full-service social media management program, known for its smarter tool to schedule your tweets. As part of my analysis, I used tools to find the most influential 35 influencers in social media marketing and then monitored their most recent 100,000+ tweets for which Twitter clients they were using. Therefore, I decided to do a revision and see what Twitter clients social media influencers were using today.

Some top Twitter clients at the time that were mentioned don’t even exist anymore! After all, who wants to try something that’s absolutely awful, much less stake their business success on it? However, times have changed a lot in the last couple of years, and much of the information from my old posts is obsolete. My objective in doing so was to uncover new or popular Twitter clients that you might want to consider for your own Twitter marketing.Īlthough the idea of “influencer” was less defined back then, it was still important to know what major Twitter users like to use. Read my full disclosure.)Ī couple times over the last decade (!), I’ve written blog posts about what Twitter clients are popular or those that are heavily used by social media influencers.